Design Consultant for the Jimmy Nelson website, guiding visual strategy and user experience to create an immersive digital journey through Nelson’s artistic universe.
Jimmy Nelson Studio, known for its compelling photographic documentation of indigenous cultures, collaborated with Lama Lama to create a visually engaging and interactive website. The site aimed to reflect the essence of Nelson’s book series through thoughtful design and functionality.
The challenge was to build a website that not only showcased the extensive and diverse body of Nelson’s work but also provided an intuitive and immersive user experience. The website needed to differentiate and highlight artworks effectively while maintaining the visual integrity of Nelson's existing materials.
The challenge was to build a website that not only showcased the extensive and diverse body of Nelson’s work but also provided an intuitive and immersive user experience. The website needed to differentiate and highlight artworks effectively while maintaining the visual integrity of Nelson's existing materials.
As the Art Director and Designer of the Jimmy Nelson Studio, I provided strategic guidance on integrating Nelson’s book series’ aesthetics—such as illustrations, classic typography, and color schemes—into the website’s design. I advised on implementing an art selection tool that allowed users to explore artworks by color and location, enhancing their engagement and navigation experience. My role focused on shaping the website’s conceptual framework rather than direct design execution.
The primary goal was to provide users with a platform where they could navigate through Nelson's journeys and meet the people on the photographs. This approach aimed to make the website not just a gallery, but an interactive journey into the heart of Nelson’s work, celebrating the richness of indigenous cultures through a personalized digital experience.
The Jimmy Nelson website, designed and built by Lama Lama, was recognized for its outstanding design and user experience, winning several awards including FWA Site of the Day, CSS Design Awards Site of the Day and Site of the Month, and Awwwards Site of the Day.
The primary goal was to provide users with a platform where they could navigate through Nelson's journeys and meet the people on the photographs. This approach aimed to make the website not just a gallery, but an interactive journey into the heart of Nelson’s work, celebrating the richness of indigenous cultures through a personalized digital experience.
The Jimmy Nelson website, designed and built by Lama Lama, was recognized for its outstanding design and user experience, winning several awards including FWA Site of the Day, CSS Design Awards Site of the Day and Site of the Month, and Awwwards Site of the Day.
Credits:
Jimmy Nelson Studio
Artist: Jimmy Nelson
Art Direction: Larissa Rosvaenge
Project Manager: Coco Box
Media Manager & Education: Kieke van Maarschalkerwaart
Chief Executive Officer: Souraya Sarraf
Illustrations: Martin Scheerpenzel & Raphael Rapin
Lama Lama
Managing Director: Lars Koelman
Project Manager: Quirien de Lint